Squad Busters, the latest addition to Supercell's portfolio, has experienced a rollercoaster of performance since its launch. Initially released as an engaging MOBA featuring a cast of Supercell's well-known characters, it faced challenges with underwhelming revenue and other key metrics. However, the game has managed to recover and stabilize over time, showcasing its resilience and potential for long-term success.
In a strategic move, Supercell is now setting its sights on the lucrative Chinese market for Squad Busters. This decision might seem surprising at first, but it follows a successful precedent set by another Supercell title, Brawl Stars. Back in 2019, Brawl Stars was in a similar position, struggling with performance issues. Supercell's decision to launch it in China proved to be a game-changer, significantly boosting its success and contributing to its overall improved performance.
However, entering the Chinese market is not without its challenges. The country has strict regulations that limit the number of foreign games that can be approved for release. This means that every launch must be meticulously planned and executed to make an impact in such a competitive environment.
The landscape has also evolved since Brawl Stars' successful entry. Chinese developers have been pushing the boundaries with innovative releases that have gained global acclaim, making it tougher for new entrants like Squad Busters to stand out. Despite these hurdles, Supercell's track record and the game's established fanbase could still pave the way for a successful launch.
If you're considering diving into Squad Busters, be sure to check out our Squad Busters tier list to see which characters you should prioritize and which ones might be better left on the bench.
Playing Chicken