Best TV Deals in 2025: When to Buy

Investing in a TV is a decision that impacts your daily entertainment, so it's crucial to avoid settling for a substandard screen with poor picture quality and a short lifespan just to save a few dollars. Instead, focus on finding the best deals on high-quality TVs that will enhance your gaming and streaming experiences. Fortunately, TV deals are available year-round, meaning you never have to pay full price if you know the right times to shop.

While Black Friday and Cyber Monday are well-known for their substantial discounts, there are other key periods throughout the year when you can snag significant savings on the best gaming TVs and quality 4K TVs.

The weeks leading up to the Super Bowl, the year's biggest TV-watching event, often feature impressive sales. Additionally, with manufacturers launching new models in the spring, this is an excellent time to find deals on older models. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, which offer more opportunities to save.

Best Times to Buy a TV

Black Friday and Cyber Monday

Black Friday, once a single-day shopping event following Thanksgiving, has expanded into weeks of sales in November. TVs see some of the deepest discounts during this time, making it one of the best periods to buy. You'll find budget-friendly options for guest rooms or play areas, as well as discounts on higher-end models released earlier in the year.

Traditionally, Black Friday was focused on in-store shopping, with shoppers camping outside stores like Best Buy and Walmart to grab limited stock at low prices. While some in-store deals still exist, they are often used to draw customers into the stores. For specific TVs, be ready to act quickly during the 2025 sales.

Cyber Monday offers online shoppers similar opportunities, with major retailers like Amazon, Best Buy, and Walmart providing significant discounts. Amazon's Prime Day, which occurs in summer and now in October, also features limited-time TV deals.

Before the Super Bowl

Following the holiday shopping rush, the Super Bowl brings another wave of TV deals. Retailers restock in mid-January to early February, offering great savings on TVs, especially large screens. Older models often see the best discounts, but you can still find deals on newer TVs. Currently, Super Bowl deals are already available on Samsung OLED TVs.

Early January also marks the Consumer Electronics Show (CES), where manufacturers announce new models. Retailers then discount older models to make room for the incoming spring releases.

Springtime

Major TV brands like Samsung, LG, Sony, and TCL typically launch their latest models in the spring, starting around March and continuing through Memorial Day. This period is ideal for finding deals on last year's models as stores clear space for new inventory. The changes between model years are often minimal, so you won't miss out on significant features by opting for an older model.

Amazon Prime Day

Originally an Amazon Prime member-exclusive event in mid-July, Prime Day has evolved to include sales from other retailers like Walmart and Best Buy. You can find deep discounts on TVs similar to those seen during Black Friday and Cyber Monday, though the best deals are often on older models. Keep an eye on the site, as deals are frequently added throughout the event.

Holiday Weekends

If you can't wait for major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day offer opportunities to find decent TV deals. While the discounts may not be as steep, and the selection might be limited, you can still secure a good purchase. Currently, the Presidents' Day sales at Best Buy, ending on February 17, are offering some great TV discounts.

Best Buy Presidents' Day Sale

38See it at Best Buy

TV Release Cycles Matter

Understanding TV release cycles is key to finding the best deals. Manufacturers announce new models at CES in January, and these models hit the market in the spring. Older models are discounted during this time, and new releases continue into the summer. The best deals on the latest models typically appear in the fall, with Black Friday and Cyber Monday offering the most significant discounts.

TV Brands With New Products

Major TV brands update their lineups annually. Here's a look at what's new in 2025:

Samsung

Samsung continues to focus on high-end TVs, with minor upgrades from last year's models. The new lineup promises better brightness, improved mini-LED and Quantum Dot (QD-OLED) backlighting, and enhanced gaming features.

LG

LG's OLED evo TVs for 2025 feature AI enhancements for personalization and an upgraded "Brightness Booster Ultimate" technology. The new G5 TV offers a 4K 165Hz variable refresh rate, reducing lag and frame stuttering for gamers.

Hisense

Hisense's 2025 lineup includes ULED models with a 144Hz refresh rate for gaming. The 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.

Vizio

Vizio made minor improvements to its 2024 TVs, focusing on LED performance and removing the top-line P-series. The mid-range M-series and budget-friendly V-series remain available, with the D-series offering 1080p resolution for smaller screens at a lower cost.

TCL

TCL made significant changes in 2024 with the introduction of Q- and S-series, including the flagship QM8. At CES 2025, TCL announced the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later in the year.

Roku

Roku, known for its streaming devices, launched its own lineup of Roku TVs in 2024. The 11 models range from 24 to 75 inches, designed primarily for streaming. Roku Plus models come with the Voice Remote Pro, offering hands-free voice commands and rechargeable batteries, while Roku Select models feature the basic Roku Voice Remote.

You can access the Roku Channel without a Roku streaming device, so a Roku-integrated TV isn't necessary to enjoy the free streaming service.

Top Budget TVs You Can Buy Now

If you're ready to buy a TV now, we maintain an updated list of the latest deals. Here are some top budget picks for 2025:

Hisense 65U6N

0Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon

TCL 55Q750G

1A stunning QLED TV that delivers impressive contrast and brightness, capable of hitting 144Hz in 4K with VRR enabled, all while remaining affordable. See it at Amazon

Hisense 50U6HF

0An ultra-affordable TV offering Amazon Fire TV OS for simple streaming and smart home capabilities. See it at Amazon