Ubisoft Hypes Assassin's Creed Shadows, But With a Twist

It's been a while since we last discussed Ubisoft, and with the upcoming release of Assassin's Creed Shadows next Thursday, the stakes are high for the company. The success of this game could shape Ubisoft's future trajectory.

Today, Ubisoft's official channel released a new video for the game. While you might expect this to be the launch trailer, it's actually labeled as a TV commercial, which raises some interesting questions.

The video itself is not the issue; it's smooth, cinematic, and visually striking. The concern lies in Ubisoft's strategy of pushing the game through traditional media. While there's nothing inherently wrong with this approach, uploading a TV ad to their YouTube channel feels a bit off. It might seem like nitpicking, but this method doesn't exactly instill confidence in the game's release.

However, let's focus on the positives. The video effectively highlights the distinct gameplay and fighting styles of the two main protagonists. The depiction of Japan is stunning, but it's important to remember that a one-minute cinematic can't fully represent the entire game. We'll need to wait until the release to form a comprehensive opinion.

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