Avowed Rises as the Second Most Popular Game on Xbox Game Pass

Avowed, Obsidian Entertainment's RPG, has become a major win for Microsoft, boasting 5.9 million players in its first month on Xbox Game Pass. This surpasses Indiana Jones and the Dial of Destiny's 4 million players within the same period. Leveraging the popular Pillars of Eternity universe, Avowed's success is further validated by mindGAME Data, which monitors player engagement, viewership, and online searches.

Image: reddit.com

Despite positive reviews and strong sales, Microsoft's investment in Avowed (estimated between $80 and $120 million) necessitates sustained player engagement beyond the initial launch. Maintaining current subscribers and attracting new players through marketing initiatives, potential expansions, and exploring multi-platform releases (like a PlayStation 5 version) are crucial for long-term profitability.

While initial player interest is high, Microsoft must proactively manage Avowed's role in subscriber retention. Consistent content updates and broader platform accessibility are key to securing its place within the competitive gaming landscape.