Home > News > The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

Author : Mia

Jan 09,2025

The Battle Cats celebrates 12 years of quirky cat-fueled tower defense action! To mark this milestone, developer Ponos has launched a captivating Sengoku-era ad campaign, blending historical artistry with the game's signature humor.

cinematic shot of a samurai yelling the cat food cans have been released

This new series of commercials transports players to the Sengoku period, showcasing tactical battles alongside whimsical cat food can imagery. The collaboration with R/GA, titled "The Way of the Cat," aims to highlight the game's strategic depth and attract new players.

"Celebrating 12 years of The Battle Cats, we're thrilled to challenge expectations and showcase the game's strategic depth," states Ponos' COO and Managing Director Seiichiro Sano. "Our partnership with R/GA honors our legacy while offering a fresh perspective on tactical gameplay."

Need help optimizing your feline fighters? Check out our Battle Cats tier list for strategic guidance!

Ready to unleash your inner ninja cat? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Join the community on Facebook and visit the official website for the latest news.