Genshin's Magic Pop-Up Enchants NYC

The adorable Genshin minini series is making its US debut in New York City this January! Discover the charming merchandise and exclusive goodies awaiting Genshin Impact fans.

Inazuma Minini: Cute Collectibles

The Genshin minini Line Friends Pop-Up Store opens in New York's Line Friends Square at the New York Times Square Store from January 22nd to February 2nd, 2025. This marks the first Western appearance of the popular minini line, following successful events in Japan and South Korea in 2024.

The pop-up store offers a delightful range of merchandise featuring miniature versions of beloved Inazuma characters: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha.

Here's a glimpse at the Inazuma Genshin minini product lineup:

• Plush Doll ($25.95) - In-store exclusive
• Plush Keyring ($15.95) - In-store exclusive
• Figurine Keyring ($19.95)
• Figurine ($21.95)
• Collier Metal Keyring ($21.95)
• Collier Portable Handheld Fan ($32.95)
• Collier Metal Sticon Set ($21.95)
• Collier Silicone Set ($15.95)
• Phone Grip ($11.95)
• Mouse Pad ($6.95)
• Raiden Shogun Water Globe ($99.95)
• Inazuma Gift Set ($59.95)
• Inazuma 5-Tier Umbrella ($24.95)

Currently, items are available in-store only, with potential future online availability. Note that plush dolls and keyrings are in-store exclusives.

Genshin Impact x LINE FRIENDS Collaboration

Beyond the minini, the pop-up store features a wider selection of Genshin Impact x Line Friends merchandise showcasing characters like Alhaitham, Tighnari, Neuvilette, Xiangling, Xiao, Klee, Lynette, Albedo, and Ganyu, among others.

This collection includes:

• SD Phone Grip ($11.95)
• SD Acrylic Keyring ($8.95)
• Metal Mirror Keyring ($13.95)
• SD Epoxy Sticker ($2.95)
• Acrylic Magnet Set ($24.95)
• Spiral Notebook ($5.95)
• T-Shirts (M/L/XL) ($42.95)
• 17oz Tumbler ($15.95)
• Laptop Sleeve (13in/$42.95, 16in/$44.95)
• Raiden Shogun Umbrella ($29.95)

Special Gifts & Photo Opportunities

Spend and earn! Purchases over $10 USD receive a Genshin Impact shopping bag; over $40 USD nets a Genshin minini Paimon fan; and over $80 USD unlocks a random Inazuma Lenticular Photo Card (excluding Paimon).

Don't forget the fun! The pop-up store features a dedicated photo zone. Share your photos on Instagram with designated hashtags and tag @linefriends_us for a chance to win a limited-stock coupon redeemable in-game for 1050 Primogems, 20,000 Mora, 5 Hero's Wits, and 5 Refining Magic Minerals. A cosplay photography event is also planned.