Roblox Creators Can Now Apply To License Like A Dragon From Sega In Their Games

Roblox has introduced a new licensing platform designed to streamline collaboration between Roblox creators and intellectual property holders such as Netflix, Lionsgate, and Sega.

License Manager enables "eligible creators" to easily access approved assets from iconic franchises like Squid Game, Stranger Things, Twilight, and Saw, as well as games including the Yakuza series and Like a Dragon.

"Traditionally, licensing intellectual property for game development has been a complex and time-intensive process, often limiting opportunities to larger studios," Roblox stated.

"[Rights holders] can adopt a more customized and selective approach with revenue sharing, an open-source-style model where fans can take creative control, or simply monitor IP usage across experiences. Licenses can be granted to existing experiences or listed in the new Licenses catalog, where creators can explore and apply."

In addition to direct communication with creators, IP holders can also "proactively scan experiences for IP usage," suggesting potential future enforcement against unauthorized fan games.

The company says this initiative is just the beginning, with more intellectual property holders expected to join the program throughout the year.

Earlier this month, Roblox brought in 1,000 developers to participate in The Hatch, an event the Lego-like game platform promoted as its largest Easter Egg hunt to date. While the official experience is framed as a major milestone, thousands of players expressed support for a boycott by using #BoycottTheHatch across social media as part of a broader campaign to make the platform safer for all ages.