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Hello Kitty Friends Match has soft-launched in select regions for some colourful match-3 magic, also in pre-registration

Author : Aaliyah
May 02,2025

LINE Games has officially kicked off the soft launch of Hello Kitty Friends Match in the Philippines and Canada, and we couldn't be more thrilled. This vibrant new match-3 puzzle game invites you to harness star power and restore your village to its once-gorgeous state, aided by none other than Hello Kitty and her friends. That's right, you'll be teaming up with ten adorable Sanrio characters to bring the sparkle back to your world.

In Hello Kitty Friends Match, you're in for a treat as you dive into customizing over a hundred themed costumes for beloved characters like My Melody, Kuromi, Cinnamoroll, and Pompompurin, along with other fan-favorite Sanrio pals. As you solve match-3 puzzles, you'll brighten up the enchanting realm of Dreamland. While the game sounds absolutely delightful, I must confess a slight disappointment at the absence of my beloved Gudetama.

But let's be honest, I'm just trying to play it cool. Being based in the Philippines, I'm absolutely jumping at the chance to dive into this game right away. The allure of Sanrio characters is simply irresistible, no matter the genre. So yes, count me in—I'm ready to go!

sanrio characters happily smiling together

While you wait for your turn to play, Hello Kitty Friends Match is now open for pre-registration, with a global launch slated for the first half of the year. In the meantime, if you're craving similar fun, check out our list of the best match-3 games on Android to keep you entertained.

Don't forget to join the community on the official Facebook page for the latest updates, or head over to the official website for more information on the studio behind this charming game.

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