Microsoft Targets AA Gaming Expansions with AAA IPs

Microsoft and Activision Team Up for Smaller-Scale Games

A new team within Blizzard, primarily composed of King employees, is focusing on developing AA games based on established Blizzard franchises. This initiative follows Microsoft's acquisition of Activision Blizzard and aims to leverage King's mobile game expertise.

This strategic move reflects Microsoft's broader ambition to significantly expand its presence in the mobile gaming market. The new team will tackle projects with smaller budgets and scopes than typical AAA titles, likely targeting mobile platforms. King's past experience with IP-based mobile games, such as the now-discontinued Crash Bandicoot: On the Run! and the still-in-development (though details are scarce) Call of Duty mobile game, makes this a logical step.

Microsoft's Mobile Gaming Push

Microsoft's commitment to mobile gaming is evident. Phil Spencer, CEO of Microsoft Gaming, highlighted mobile's crucial role in Xbox's growth strategy, citing it as the key driver behind the Activision Blizzard acquisition. This isn't about bringing existing franchises to a new platform; it's about establishing a strong mobile capability. This is further underscored by Microsoft's development of a competing mobile game store, anticipated to launch sooner than initially expected.

Addressing the High Cost of AAA Development

The rising costs of AAA game development are prompting Microsoft to explore alternative approaches. By forming smaller, specialized teams, they aim to experiment with more agile and cost-effective game production.

Speculation on Upcoming Projects

The mystery surrounding the new team's projects has ignited fan speculation. Possible candidates include mobile versions of popular franchises, such as a World of Warcraft mobile experience similar to Wild Rift, or a mobile Overwatch title in the vein of Apex Legends Mobile or Call of Duty: Mobile. The potential is vast, given the wealth of IP under Microsoft's umbrella.