Mihoyo's 'Zenless Zone Zero' Sets Revenue Milestone with Hoshimi Miyabi

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent version 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its July 2024 launch figures.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue now exceeds $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, new areas, and game modes, all incentivizing increased player spending.

The free availability of Harumasa as a promotional character, coupled with a gacha banner featuring Hoshimi Miyabi, significantly contributed to the game's record revenue.

Update 1.4 also demonstrated HoYoverse's ability to maintain player engagement beyond the typical post-update decline. Daily revenue remained above $1 million for over 11 consecutive days, and even after two weeks, surpassed $500,000 per day.

While a considerable success, Zenless Zone Zero still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.