Pokémon Named Most Influential Entertainment Brand in Japan 2024

A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.

The reach score, a proprietary metric, calculates the daily engagement with a brand's content across various platforms including apps, games, music, videos, and manga. The survey involved monthly data collection from 100,000 Japanese individuals aged 15-69.

Pokémon's dominance is largely attributed to its App Games category performance, scoring 50,546 points (80% of its total score). The enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this success. Further boosting its reach were contributions from Home Video (11,619 points) and Video (2,728 points) categories, along with successful collaborations like the Mister Donut partnership and the rising popularity of collectible card games.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen, solidifying Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a wide range of media, including video games, animated series and films, trading card games, and other merchandise. Managed collaboratively by Nintendo, Game Freak, and Creatures, under The Pokémon Company umbrella (established in 1998), the franchise maintains a unified brand strategy.