EA Defies Trend: No Plans to Raise Video Game Prices

Publisher and developer EA has confirmed it will not be increasing the price of its games, standing firm amid industry-wide price hikes from companies like Microsoft and Nintendo, who have moved select titles and hardware toward an $80 price point.

During its latest financial earnings call, CEO Andrew Wilson emphasized the company’s commitment to delivering “incredible quality and exponential value for our playerbase,” highlighting the success of its recent co-op adventure title Split Fiction, which has surpassed 4 million copies sold.

“From a pricing perspective, our business today is fundamentally different than it was just a decade ago,” Wilson explained. “While we once focused primarily on selling physical discs at retail, that now represents a much smaller segment of our overall model. Today, our pricing spans the full spectrum—from free-to-play experiences to premium deluxe editions and beyond.”

Wilson stressed that EA’s core strategy remains centered on aligning value with quality, regardless of price point. “Whether a product costs one dollar, ten dollars, or even one hundred dollars, our goal is consistent: to deliver exceptional value and quality. Over time, we’ve learned that when we successfully combine the two, our business becomes stronger, more resilient, and continues to grow.”

CFO Stuart Canfield reinforced this stance, stating, “From a guidance standpoint, we have not included any changes to our current pricing strategy at this time.”

This decision comes as a relief to many consumers, especially following Microsoft’s recent announcement of increased Xbox console and accessory prices. While current game pricing remains unchanged on Xbox, Microsoft plans to charge $79.99 for select first-party titles during the upcoming holiday season.

The broader AAA gaming sector has seen a gradual shift from the long-standing $60 standard to $70 for major releases over the past five years. Now, with Nintendo adopting an $80 price tag for upcoming Switch 2 exclusives like Mario Kart World and select Switch 2 Edition titles, and the new console launching at $450—a move met with mixed reactions—many players are feeling the financial pressure. Analysts note that such increases are partly inevitable amid ongoing economic challenges.

Despite these market trends, EA intends to maintain standard pricing for its upcoming releases, including the next editions of EA Sports FC, Madden NFL, and Battlefield, which are expected to remain at the $70 price point for standard editions.

Last week, IGN reported that EA laid off approximately 100 employees at Apex Legends developer Respawn Entertainment, part of broader organizational reductions affecting around 300 staff across the company.